Mayor Beutler’s Press Release on Top Affiliate Challenge
We have had a few people ask how we got the city and local media so interested in Top Affiliate Challenge.
For example, Next Internet Millionaire was never interviewed by a TV station despite the fact that their budget was more than twice what we are spending.
Truth be told, we sent a press release to the local media and got zilch for attention. We then regrouped and contacted the Mayor’s office. We explained what we wanted to do and how it would benefit the city.
Before we knew it Trish had crafted a media release for the show out of the Mayor’s office that met with every one’s approval and they released it to the media.
The result was three stories in the local news paper, two radio interviews, and coverage on the 6:00 newscast. Not too bad IMO!